Crossover Consultancy Branding

This logo was commissioned by my friend's company, a basketball consultant connecting players with opportunities to advance their careers in the sport. He wanted something that was partly corporate while having a bit of playfulness inside. With that in mind, I went for a clean typographic logo with the “v” made to mimic a basketball in motion during a crossover move.

The Objective

Create a logo and icon that can be used across documents, social media, and a website.